THE CONES FACTORY
BRAND LANGUAGE DEVELOPMENT
This NYC pre-rolled cones selling brand - The Cones Factory - needed messaging that elevated the leisurely craft of unwinding into a science without losing the soul of the experience.
My challenge was repositioning pre-rolls from variable, handmade products to precision instruments for relaxation. The target audience—sophisticated NYC consumers who treat their downtime as seriously as their work time—needed assurance that their moment of reprieve would be exactly as intended, every single time.
TCF wanted to be positioned as not just manufacturers, but as engineers who understand that for true cannabis connoisseurs, every detail matters. Focusing on how we perfected the art of elevating to an exact science, an exact formula.
By treating pre-roll manufacturing as precision engineering rather than simple production, the messaging elevated both the product category and the people who choose it.
