PROJECTS
RETENTION 2.0
Turned industrial safety from scare tactics to smart strategy
RETENTION 2.0
Turned industrial safety from scare tactics to smart strategy
SOLETHREADS
Built a complete streetwear language ecosystem that stayed authentically rebellious
SOLETHREADS
Built a complete streetwear language ecosystem that stayed authentically rebellious
UNITED COFFEE HOUSE REWIND
Made UCH’s legendary colonial past work for modern foot traffic
UNITED COFFEE HOUSE REWIND
Made UCH’s legendary colonial past work for modern foot traffic
BRAND TAGLINES
Explored how tonal flexibility cuts through market noise for brands
BRAND TAGLINES
Explored how tonal flexibility cuts through market noise for brands
MONDELĒZ INDIA - CADBURY
Made corporate training culturally cooler with a Hinglish speaking genie
MONDELĒZ INDIA - CADBURY
Made corporate training culturally cooler with a Hinglish speaking genie
द: RAAZ
Built a brand language that transforms with the sunset
द: RAAZ
Built a brand language that transforms with the sunset
HALDIRAM'S
Challenged myself to build a comprehensive brand ecosystem around communal eating
HALDIRAM'S
Challenged myself to build a comprehensive brand ecosystem around communal eating
THE CONES FACTORY
Elevated leisurely rituals to a precision science for NYC connoisseurs who treat downtime seriously
THE CONES FACTORY
Elevated leisurely rituals to a precision science for NYC connoisseurs who treat downtime seriously
SOLETHREADS X SHRUTI HASSAN
Architected the brand messaging that needed Bollywood-level impact
SOLETHREADS X SHRUTI HASSAN
Architected the brand messaging that needed Bollywood-level impact
SOLETHREADS X SHRUTI HASSAN
Architected the brand messaging that needed Bollywood-level impact
MASTER D & XEFER'S "BHALO KORIYE"
A cross-cultural music video that honoured legends while making new ones
MASTER D & XEFER'S "BHALO KORIYE"
A cross-cultural music video that honoured legends while making new ones
STATE STREET
Elevated internal communications from corporate obligation to employee engagement
STATE STREET
Elevated internal communications from corporate obligation to employee engagement
Like what you see?
Like what you see?
Like what you see?