Mondelēz India - Cadbury
INSTRUCTIONAL DESIGN
Mondelēz India needed to transform their sales executive onboarding from a corporate endurance test into a cultural celebration. Their newly recruited teams required training modules that could navigate India's diverse market zones while maintaining the warmth and accessibility that defines the Cadbury brand.
My approach was to create a character-driven experience that could seamlessly switch between languages, regions, and cultural contexts without losing authenticity. Enter Minnie, the genie who became the bridge between corporate training requirements and street-smart sales wisdom.
I crafted Minnie as more than a training mascot— he was a cultural translator who could explain zone-specific sales strategies in the language each region actually speaks. The Hinglish approach wasn't only about accessibility; it was about respect for how real conversations happen in Indian business environments.
The modules I designed transformed passive consumption into active participation. Instead of lecturing about sales techniques, Minnie guided newly onboarded executives through scenario-based interactions that felt more like conversations with a knowledgeable friend than formal training sessions.
This specific module focused on merchandising mastery, introducing executives to real-world retail scenarios through gamified touchpoints. I created interactive experiences that walked them through actual store layouts, shelf positioning strategies, and customer engagement techniques—all anchored by Minnie's culturally-savvy guidance and reinforced through strategic gamification that made learning stick.
By blending creativity, education, and cultural intelligence, the training modules transformed from mandatory requirement into memorable experience, proving that effective corporate education doesn't have to sacrifice personality for professionalism.
